High5 (HighFive)
About High5
High5 (HighFive) is a leading UK based sports nutrition brand specializing in energy gels, sports drinks, and performance supplements for endurance athletes. Trusted by professional cyclists, runners, and triathletes worldwide, High5 has built a reputation for science backed nutrition products.
With decades of experience in sports nutrition research and development, High5 products fuel athletes from weekend warriors to Olympic champions. Their e-commerce platform serves customers globally with fast shipping and expert advice.
With decades of experience in sports nutrition research and development, High5 products fuel athletes from weekend warriors to Olympic champions. Their e-commerce platform serves customers globally with fast shipping and expert advice.
The Challenge
Our AI Enhanced Approach
Fixed technical issues that were preventing both Google and AI crawlers from properly understanding their product catalog resulting in better recommendations from AI shopping assistants and voice search.
URL Canonicalization + AI Page Understanding
Resolved canonical issues ensuring AI models understand the authoritative version of each product page, eliminating confusion in recommendations.
Canonical Issues Resolution + AI Content Deduplication
Eliminated duplicate content problems that were diluting product authority in both search engines and AI training datasets.
Crawl Budget Optimization + AI Crawler Efficiency
Improved site architecture allowing AI crawlers to efficiently access and understand the entire product catalog within their crawl budget.
Schema Markup Errors + AI Structured Data Parsing
Fixed product schema errors enabling AI models to properly understand product attributes, reviews, prices, and availability.
Page Speed + AI User Experience Signals
Dramatically improved load times, which AI models factor into quality assessments when making product recommendations.
Rendering Issues + AI JavaScript Understanding
Resolved JavaScript rendering problems ensuring AI crawlers can access dynamic content and complete product information.
The Results
Timeline: Results achieved within 6 months
The practice went from virtually invisible to becoming the go-to recommendation from both Google Maps and AI assistants for functional medicine in New Jersey.